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Joel Tenenbaum, RIAA’s Public Enemy No. 1 Congratulations, RIAA, for prevailing in a court case that will do nothing to stop piracy and continue to turn the public against you. The Supreme Court refused earlier this month to hear the case of Joel Tenenbaum, a former Boston University student with a PhD in statistics, who was ordered to pay $675,000 for the crime of downloading 30 songs. If you end up bankrupting him, you’ll get lots of publicity, but not the kind you’re looking for. I suggest you check with your members’ kids and see how many songs they and their classmates download. Wouldn’t that be a great lawsuit? Suing the kids who illegally download music is as stupid as suing the people who download content on Androids because Google “stole” Apple’s patents. Apple isn’t stupid. It’s suing Google, not its own customers. You can argue that Apple, too, is shooting itself in the foot and simply inviting scores of counter-suits, but at least its not hurting its own customer base. So if you have to sue someone, sue the guys who profit by selling your songs illegally, the companies that maintain massive caches of “pirated” songs, the Internet companies that allow consumers to freely pass songs back and forth, even colleges like Boston University that allowed Tenenbaum and thousands of other students to store and sends songs on their high-speed networks. That won’t make much of a dent in the piracy problem, either. But beating up a penniless graduate student? C’mon, do you beat up your own kids? The solution is the same as its been for over 10 years, if you’d just open your eyes. Give people access to anything, anywhere, anytime for a fixed monthly cost (See: cable networks, massive profits of). Give away free or reduced-price concert tickets, access to rock stars, whatever, to keep your fan base engaged. Continue to sell songs to people who want to own. Support free advertising-supported services like Spotify. You can probably think of dozens more ideas. Get creative. Isn’t that what they pay you the big bucks for? You’ll end up with massively better profits than you did before those pesky MP3s showed up. Or you can continue to go after consumers and win the law suits. In which case congratulations soon won’t be in order for you and your member companies. Think eulogies. By Michael Stroud May 31, 2012 at 7:29 pm
IP Announces 100% Recycled Paper for North American Customers Friday, May 04, 2012 International Paper is pleased to announce the launch of a 100% recycled paper offering, Hammermill Great White 100 to North American customers. The paper is the newest product to join the Hammermill Great White line of recycled products.
Landa Corporation today announced the details of its groundbreaking Landa Nanographic Printing Presses that are set to transform mainstream commercial, packaging and publishing markets. With output speeds comparable to offset presses and employing NanoInk colorants that create unprecedented image qualities, the Landa Nanographic Printing Press portfolio is set to fundamentally change printing as we know it.
Following the Breadcrumbs on the Data-Sharing Trail WOULD you like to donate to the Obama campaign? Sign up for a college course? Or maybe subscribe to Architectural Digest? If you have ever felt inundated by such solicitations, by e-mail or by snail mail, you may have wondered what you did to deserve it.
Are Twitter and Facebook your new marketing frontier? Or all sizzle and no steak? All the buzz and explosive growth makes it seem every marketer should be getting into social media, but your potential results depend on who your customers are and how they make buying decisions. Online social tools can drive significant results only with the right audience and strategies.
Reform bill introduced to boost USPS’ viability May 18, 2011 – 12:46 pm EDT Washington, D.C.—A bill has been introduced in the U.S. Senate that would address several issues affecting the financially struggling U.S. Postal Service and help ensure its future solvency.Sen. Tom Carper, D-Del, has floated a new bill—the Postal Operations Sustainment and Transformation Act of 2011—that would offer relief from the Postal Service’s current obligations to prefund future pension obligations, and cut Saturday home mail delivery. It is estimated that the bill would provide overall savings, or access to new funds, of about $8 billion annually. The Postal Service continues to hemorrhage money, due largely to changing consumer and business communications that rely on electronic communications instead of physical mail. B@B Online
WASHINGTON, DC—Mr. ZIP’s financial woes keep growing, and the news promises to get worse. The U.S. Postal Service (USPS) ended the second quarter of this fiscal year (Jan. 1 to March 31) with a net loss of $2.2 billion, compared to a net loss of $1.6 billion for the same period in FY 2010.
The U.S. Postal Regulatory Commission ruled on April 20, 2011 that the U.S. Postal Service has applied a double standard when it comes to handling disc mailers from GameFly compared with Netflix and Blockbuster.
New Prices for US and international rates are in effect as of Aprile 2011. To see the new rates for domestic and international services on this link http://www.usps.com/prices/welcome.htm To save money on mailing CDs and DVD call edocpublish.com at (800) 819-3362.
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